When designing homes, it is incredibly important to design not only for shelter, but to design for all the emotions and emotional implications that a “home” has. What mood does the client want the house to make them feel?

Different Architects achieve this in their own ways, and today I wanted to share a project by a firm called JM Architecture. Their Jesolo Lido Pool house has a remarkably simple design in terms of spacial organization, however, the atmosphere it creates in its use of materials, and attention to aesthetic detail are what give this house the character for which it was designed.

As can be seen from the plan, the bedrooms are organized into a single bay in the north side of the house, while the more public living spaces are very purposefully positioned perpendicular to the bedrooms. This “L” shaped approach to the plan helps the design achieve its strictly linear, perpendicular organization, which is carried into the entire design.

This perpendicular language is carried out throughout the entire house. Wall patterns, floor tile patterns, the light fixture patterns, and even the furniture, follow a very rectilinear design.

The achieved mood is one that highlights very significantly a rigid aesthetic that sets the tone for the entire project. There is no clutter to the interior, whether in decoration or in finishing. This clean cut aesthetic is very appealing to what I’m going to call the “Instalife”-style.

There is a growing interest among social culture that pushes this kind of design. It follows the “high roller” aesthetic that many people are trying to achieve in their own lives whether in terms of architecture, design, or fashion. Although the project may not have been designed with these factors in mind, I see a connection between young influencers and this aesthetic. It appeals to me, something about its simplicity is remarkable. I will definitely post more about this idea, and pursue and analyze further the “Instalife”-style approach to design.

Photos taken by: Jacopo Mascheroni